Who We Are
Definition.
Strategy.
Experience.
Our values form the backbone of our organisation. They are rooted in the souls of all our people.
Faith, confidence and a strong moral foundation.
With over accumulated 25 years of combined experience in Marketing Communications, Advertising, Business Development, Fund Management, Talent Development and Technology, we have the expertise to bring you at the forefront in the world of work. We are driven by creating innovative solutions plaguing talent development and talent sourcing.
The Starters
Anis Zariena
Managing Director
Anis’ expertise lies in identifying and developing opportunities, being innovative in making things happen. Equipped with good strategic appreciation and vision, Anis has up to 25 years experience in full-circle business innovation, operations, and integrated marketing communications ranging from production, operations and managerial capacities up to corporate training and motivation.
Proactive, results-oriented, emphatic and innovative are her personal strengths. Anis’ managerial skills encompass innovation development from design, management and process, organisational development, conceptual and cognitive capabilities, personal effectiveness and people management aptitude layered with her unique, spirited and creative management flair.
Her career history stemmed from being an Account Executive, Senior Account Executive, Writer, Assistant Editor of The Cambodia Times and Page Editor at Asia PR Publishing. She went on to an International PR Agency to head the BM Creative Shop at Burson Masteller (Malaysia). Thereafter, she teamed up with a couple of industry experts as the Head of Creative to start an integrated marketing communications company offering Advertising, Events, Publications products and services catering to a host of primary, secondary and tertiary industries in this country. This integrated marketing communications company, Kayzn-Klerr (M) grew to house 36 innovative individuals as Anis progress up to Senior Manager, Operations. She spearheaded notable accounts at their inception and creation, such as branding for Mesra Pump Stations for Petronas Dagangan, LDP Litrak, STAR LRT, including magazines and publications. Her energetic and positive outlook coupled with excellent interpersonal skills; working well with others, motivating and encouraging brought her to a stint as a Trainer in a regionally notable Training and Development company, AsiaWorks Training. She also is skillfully adept in sports communications as Head of the Communications Department at Motorsport Asia, a leading regional motorsports promoter and organiser.
Prior to joining the Imaginar Team, Anis is Managing Director of her integrated marketing communications house, Amongst Other Things, providing services ranging from advertising, public relations, events, publications and training. She went on to join her siblings in a Technologies Communications company, Airgate Media Networks specialising in Financial Technologies and Talent Development for the Capital Market. She spearheaded the Innovation Department for a social innovation company, Innovatis, that was selected by the Ministry of Higher Education, Malaysia to develop 1500 graduates from 20 Public Universities for employment in the Capital Market. As Director of Innovation, her expertise lies in Branding and Marketing, Strategic Planning, Leadership Coaching and Training, and Human Capital Development. Anis was part of the team that led a fledgling diving resort to become No.1 B&B Resort on Trip Advisor ratings for Amannagappa Resort in Redang Island, under a Sustainable Tourism project for the Terengganu State Government.
Anis holds a Bachelor degree in Political Science from Carleton University, Ottawa Canada. She is also proficient in French and German and is an accomplished pianist, holding a Grade 10 Piano Certificate from the prestigious Royal Conservatory of Music of Canada.
Azhani Mastura
Executive Director
Azhani has more than 24 years of corporate communications and business development experience. She graduated from King’s College, Philadephia, USA with a Bachelor of Arts Degree in Mass Communications, minoring in Marketing.
She started her career history as a Corporate Communication Executive in 1996 putting her foot forward in the financial industry, namely Southern Bank Berhad. She established her first milestones one of the pioneer team that executed the MEPS (Malaysian Electronic Payment System, integral in the implementation of smart and ATM cards. A few years later, she joined Siemens, where she covered areas of corporate communications and public relations. During the recession hit, she embarked on a shared partnership at an Integrated Marketing Communications outfit called Inter-Alia.
In 2002, she joined Airgate Media Networks, a social innovation company and was the point person for the company’s Educational and Corporate recruiting and training activities for the company’s government employability programs including all exempt and non-exempt level recruiting, which included, interviewing and selecting candidates for hire.
In 2013, she came onboard a team and spearhead a revolutionalized talent development and event venue lifestyle hub called Talent Lounge. She and her team successfully rolled out events, from corporate conferences and functions, media awards and product and retail launches, seminar/workshops/exhibitions to weddings, hosting clients and guests from all around the world.
Her latest venture at Imaginar S/B involves talent strategy, personal branding life coaching, talent development, event planning, digital innovation and people mentoring. Her forte lies in empowering and inspiring the young minds. As the corporate communications and marketing ambassador, the is current strategising the marketing for this online strength based career exploration, and recruitment marketplace called Talent Lounge. Concurrently, she is also involved in curating virtual programs and enrichment courses for youths from public and private schools.
Azhani has travelled extensively all over the world during her father’s tenure as a diplomat and has been able to integrate the knowledge from her broad based experience and knowledge makes for a truly holistic approach when understanding human behavior and making positive, meaningful and impactful personal transformations.
Careers and Internships.
If you think you have what it takes, come join us!
We're listening. Questions? Comment?
want to know more? Let's Meet up for a chat!
Drop in a message at enquiry@imaginar.my or call us at +6012 505 0930